Jason Chambers, Superyacht Captain and star of reality TV show, Below Deck, has given Special the opportunity for a new swathe of puns and innuendos in its ongoing campaign for Bonds Total Package undies.
This time the commercial is all about big vessels, dangling buoys, being secure down below to explain the features of the Total Package undies across TikTok, Instagram and Facebook, TV and OLV, supported in OOH.
The Superyacht captain joins the campaign following a successful launch last year in which a sushi chef, expert fisherman, property advisor Gavin Rubinstein and former AFL coach Kevin Sheedy help to explain the benefits of the Total Package range.
“Whether we are on land or out at sea, too often we leave our boys unsupported and uncomfortable. Total Package is the ultimate comfort solution to this simple truth,” stated Nathan Rogers, head of strategy at Special.
“For year 2 of the campaign we wanted to go bigger, better, and more ballsy. The below deck of a luxury super-yacht seemed the perfect choice,” added Lea Egan, creative director at Special.
Bonds brand manager, Edwina Moller, commented, “Bonds Total Package is the next generation in men’s undies. A design innovation that has already proven to deliver a new level of support since its release last year. We hope round 2 of our cheeky campaign will resonate with men across Australia and help them set sail toward greater comfort.”
Credits:
Client: Bonds
General Manager, Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian
Brand Manager: Edwina Moller
Agency: Special Australia
Chief Executive Officer & Partner: Lindsey Evans
Chief Creative Officers & Partners: Tom Martin & Julian Schreiber
Chief Strategy Officer & Partner: Rebecca Stambanis
Managing Director: Sarah Raine
Head of Strategy, Melbourne: Nathan Rogers
Senior Strategist: Leoni Simon
Executive creative Director: Ryan Fitzgerald
Creative Directors: Sian Binder & Lea Egan
Creatives: Bella Plush & Shaun Mcfarlane
Team Lead: Georgia Newton
Business Managers: Phoebe Peralta & Ayesha Kithulegoda
Head of Film & Content: Sophie Simmons
Production Company: SCOUNDREL
Director: Ariel Martin
Executive Producers: Adrian Shapiro & Kate Gooden
Producer: Giordi Caputo
DOP: Aaron McClisky
Post House: ARC Edit
Post Producer: Kani Saib
Editor: Phoebe Taylor
Grade: Fergus Rotherham
Online: ARC Edit
Sound Design: Gusto Studios
Producer: Brigid Giles-Webb
Engineer: Colin Simkins
Media Agency: OMD
