Just when you thought that the Uber Eats Tonight I’ll be Eating campaign couldn’t get any better, Special Group, puts together Magda Szubanski as Sharon Strzelecki and Kim Kardashian West as herself.
In a clever stroke of expectation thwarting, the commercial sets up the idea just for a moment that Szubanski is talking to Gina Riley’s Kim. The fun continues as Szubanski tries to teach KKW how to say “noice” and the attention to comedic detail extends to the very end of the spot, when Kardashian comments, “I have literally no idea what you’re saying and Szubanski scoffs, “It’s the Queen’s English, it’s not that hard.”
The spot has set social media alight – with applause.
— Stage Mums (@StageMums) November 24, 2019
The campaign was always going to turn heads, feeding into celebrity fascination. But it began to be a triumph when Rebel Wilson tattooed a taco on Ruby Rose’s leg:
It left great and moved into spectacular when it wedged its way into the Channel Nine broadcast of the Australian Open:
Then it created the ultimate revival band:
Surely, Kim Kardashian West will remain the crown in the jewel? Or will this campaign continue to outdo its own best?