Virgin Australia has appointed Special Group as its brand strategy and creative partner.

The agency will help chief executive officer, Jayne Hrdlicka’s, aim to elevate Virgin Australia’s role as Australia’s experience-led, customer-first airline, offering great value airfares and premium service across its economy, economy X and business class options.

Libby Minogue, who joined Virgin Australia as its chief marketing officer in April, stated, “As the country re-opens and Australians reignite their love of travel, we are thrilled to partner with the team at Special to help us take our award-winning customer service, Virgin flair and unrivaled travel experience, to the next level.

“We are operating in a brave new world which has provided us a unique opportunity to re-imagine what the Virgin Australia service can mean to all Australians as they return to the sky to go on their next adventure or reunite with loved-ones.”

Lindsey Evans, partner and chief executive officer at Special Australia, added, “This is, without doubt, one of the most exciting and interesting marketing challenges in the land, and of our careers. The Virgin Australia team are some of the nicest and brightest in the business and we are over the moon to be on this journey with them.”