It’s tough being a herbal tea right now. It should be your time to shine. The health and wellness movement is in full swing, but cacao and coffee are stealing your thunder. UK herbal tea company, Pukka, is reclaiming its health and wellness role, not by taking on its competitors but by restoring sanity to wellness culture, in a campaign by Special London.

The hero commercial reminds health and wellness fans that herbal teas are “total nature”, decrying the wellness rituals of OTT work outs, bizarre facials, vitamin overloads and weird mindfulness activities. It ends with the simple promise, Nothing beats nature.

The commercial is supported in OOH with imagery of the herbal teas bearing copy such as “Nothing beats nature” and “There’s a herbal tea for that”. The UK campaign launched on Boxing Day and covers AV, radio, PR, creator collaborations and digital activations.

Credits
Client: Pukka
Creatie Agency: Special London
Chief Creative Officer: David Day
Creative Director: Simon Bird
Senior Art Director: Thomas Worthington
Senior Copywriter: Gregory Fazal
Chief Strategy Officer: Emily Harlock
Strategist: Ashley Biack
General Manager: Richard Sweetman
Business Director: Izzy Dixon
Account Director: Joe Fraei
Agency Producer: Tara Megson

Production Company: Academy Films
Director: Erin Murray
Executive Producer: Simon Cooper
Producer: Steve Overs
Production Manager: Mali Davies
DoP: Olan Collardy
1 St AD: Ed Bellamy
Production Designer: Marie Lanna

Editing: The Assembly Rooms
Editor: Eden Read
Edit Producer: Daniel Breheny
Post Production Producer: Robson Yeo
Creative Director: Jim Allen
Flame & Nuke Lead: Leanne Pletersky
Creative Director Of CGI: Kate Gabriel
Colourist: Matt Turner
Sound Designer: James Everett