Airwallex, the Australia-founded leading financial platform for modern businesses, has declared an end to ‘clunky’ business banking, with a new brand campaign developed with independent creative agency Special and with media strategy led by Accenture Song, urging businesses to ditch outdated systems and embrace the Future of Finance.
When it comes to striking metaphors, a wrecking ball crashing through a traditional financial institution is on the top tier. Special and Photoplay didn’t stop there either. The Future of Finance, the campaign in which Australian financial platform, Airwallex, declares an end to “clunky” banking, also includes a steamroller flattening a payments screen and a wrench crushes a smartphone (symbolising account opening delays).
The campaign’s six films invites businesses to challenge the legacy mindset, redefining modern finance while driving greater awareness and understanding of Airwallex’s finance solutions and products. Each film closes by presenting Airwallex’s smarter products. For instance, faster FX transfers, international accounts opened in minutes not months, AI-powered spend management that saves time, and lower-fee payments.
Andrew Balint, vice president of marketing at Airwallex, APAC, commented, “Airwallex isn’t simply redefining finance, we’re reimagining it from the ground up. Our infrastructure and software combine advanced AI smarts with world-class technology to deliver a next-generation global financial operating system. With high-yield global accounts, and AI enhanced products, businesses are responding. The proof is in the data: $900 million annualised revenue, $200 billion in transaction volume, and 13,000+ new customers in Q2 2025 alone. This campaign is about bringing that momentum to the world. With Airwallex, the Future of Finance isn’t tomorrow, it’s here today.”
Dave Hartmann, strategy partner at Special, added, “We’ve had so much fun building this new partnership with the excellent Airwallex team. From the start, we tasked ourselves with creating work that felt anti-category – bold, distinctive and proudly un-finance.”
The campaign is running across digital screens (BVOD, SVOD, YouTube, XTrackTV, Qantas In-Flight), social and display platforms (TikTok, Instagram, Facebook, LinkedIn, 9Now, Uber), and high-visibility out-of-home placements in airports, offices and major transit hubs.
Sam Geer, managing director for Media at Accenture Song ANZ, commented, “Airwallex is rewriting the rules of business finance, and this campaign demanded a media strategy just as bold. The campaign is as creative and cohesive as it gets – by harnessing the full power of digital, social and high-impact, out-of-home advertising mediums, we’re ensuring this message cuts through to businesses everywhere.”
Credits:
Client: Airwallex
VP Global Marketing: Jon Stona
VP Marketing APAC: Andrew Balint
Head of Brand & Experiences Marketing: Steven Watson
Director, Marketing, ANZ: Jen Snell
Director, Creative Marketing: Matt Jennings
Creative Agency: Special
Partners & Chief Creative Officers: Tom Martin & Julian Schreiber
Group Creative Directors: Sian Binder & Lea Egan
Global Partner: Cade Heyde
Partner & CEO: Lindsey Evans
Chief Strategy Officer: Dave Hartmann
Team Leads: Rebecca Ingham & Michelle Braslin
Business Directors: Alicia Aguilera & Brynee Roche
National Head of Production: Tash Johnson
Senior Integrated Producers: Alyce Guy & Stacey Szabo
Production Company: Photoplay
Director: Gustav Bondeson
Executive Producer: Oliver Lawrance
Line Producer: Brendan Lee
Local Producer: Linas Pozera
Line Production Company: Grandma
Production Designer: Sigita Simkunaite
DoP: Sara Dehlin
Editor: Simon Ponten
Colourist: Didrik Brathen
Flame Artist & Online: Brad Smith
Music & Sound Design: Sonar Music
Social & Digital Editors: Ollie Knocker, Guss Mallmann, Ray Lau
Media: Accenture Song
