Superfans of the global hit Max Original series And Just Like That… are in for a sweet (or savoury) treat. Hot Fellas Bakery, the fictional bakery from the series, owned by larger-than-life character Anthony Marentino (played by Mario Cantone), is launching (briefly) in Aus.
Hot Fellas Bakery is where Anthony and his team of handsome bakers serve up sass, sweetness and seriously hot buns in the series. Now, Aussie fans can step inside this slice of the show and savour the experience – literally. The bakery launch aims to build hunger (pardon the pun) for season three of And Just Like That…, streaming weekly, only on Max.
The Aussie Hot Fellas bakery pop-up follows the launch of the New York outpost, that was available for US fans of the series earlier in June.
Bringing an Aussie twist to the menu, visitors can indulge in a complimentary baked treat, crafted exclusively for the event by the pastry wizards at A.P. Bakery, known for their cult-favourite croissants and creations.
Sasha Mackie, senior director, marketing, Warner Bros. Discovery ANZ, stated, “Calling all carb enthusiasts – we’re thrilled to bring Anthony’s iconic Hot Fellas Bakery to Sydney, where our Aussie Hot Fellas aim to serve – and I’m not just talking about serving pastries. From June 27-29, And Just Like That… fans will be able to truly immerse themselves in the world of the show, and take a bite of the Big Apple, but with a delicious Aussie twist.”
Alex Bryant, managing director, Special PR, added, “And Just Like That is more than a show – it’s a cultural obsession. We wanted to give Aussie fans an experience only Max could deliver – cheeky, stylish and dripping in pop culture. It’s a bold, fabulous way to celebrate the fandom whilst sparking real conversation for the brand.”
Hot Fellas Bakery is operating as a standalone pop-up activation, in celebration of And Just Like That… (S3) and will be open at 191-195 Oxford Street, in Darlinghurst’s Taylor Square, from 10am-12pm on Friday June 27, 8am-12pm on Saturday June 28 and 8am-12pm on Sunday 29 June 2025 – until stock lasts daily.
The activation is being supported across earned PR, social and influencer activity.
Credits:
Client: Warner Bros. Discovery
PR: Special PR
Media: EssenceMediacom
Social: Present Company
