The Motherworld demands Earth hands over every potato on the planet. Special and Smith’s are taking the Rebel Moon experience out of screens and into the real world.  

Aussie snackers are being urged to “chip in” to save Smith’s potato farms from the dastardly Motherworld in a campaign using Smith’s new partnership with Netflix and the Zack Snyder film.

The Smith’s Spud Surveillance campaign is spearheaded by playable format ads that encourage users to join the Netflix Rebel Moon mission as Chip Protectors and become active participants in the film’s intergalactic universe.

Every gamified surveillance ad and livestream on TikTok, Twitch and Facebook directs users to the Spud Hub microsite, where they can report attacks by Motherworld ships on Smith’s potato farms, check the leaderboard, redeem their chip salary for real chips and win prizes.

Vandita Pandey, chief marketing officer ANZ, snacks & beverages at PepsiCo, commented, “There’s no better streaming/snacking combo than Netflix and chips. With ‘what are you watching?’ the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips.”

Rebel Moon Part One: A Child of Fire is now streaming and Part 2: Scargiver debuts on worldwide 19 April on Netflix. And Smith’s has developed three limited edition flavours to celebrate its Netflix partnership – Double Crunch Planet Daggus Spicy Chicken Skewers, Veldt Farmhouse Cheese Bread, and Motherworld Feast Roast Beef Garlic and Herb.