The jokes will make you cringe, but the mnemonic is unignorable. Special is using the Uber Eats ding dong chime again as a censor to bleep out the spontaneous expletives that slip out when Aussies and Kiwis discover just how good the deals are on the Uber Eats app.

The Ding Dong Deals campaign grabs hold of part of Aussie and Kiwi culture – we swear like troopers – and inserts it into memorably awkward territory. In this latest instalment, a shopping centre Santa drops his child-friendly persona after glimpsing the silly season deals on Uber Eats. This follows earlier fan favourites  – a serene bridge game is abruptly interrupted by a $10 burger offer, a live news anchor can’t quite keep it together after spotting a $10 grocery deal just as the cameras roll…

The films are built with Good Oil director, Adam Gunser’s sharp eye for the nuance of Aussie and Kiwi humour, and the universal truth of swearing at a deal that’s too good to be true.

Margot Deltour, marketing lead, growth and engagement, Uber Eats ANZ, stated, “Creating a platform to unite the breadth of deals on offer was a chance to spotlight some truly impressive value – made even more entertaining by using swearing as a creative device. It’s a playful way to show how surprisingly good the deals can be.”

The full campaign includes dynamic OOH placements featuring a rotating range of products and deals, and a social series shot from the perspective of users’ front cameras as the push notifications hit – capturing their startled (and beep-worthy) reactions in real-time.

Alan Wilson, group creative director at Special, commented,“Retail doesn’t have to be boring, and you don’t need to shout to be heard, especially in a market already full of shouty campaigns. So, in true Aussie and Kiwi fashion, we’re swapping shouting for swearing, because we feel that’s the kind of honesty we find entertaining.”

Directed by Good Oil’s Adam Gunser, the films are crafted with a sharp eye for the nuance of Aussie and Kiwi humour, and the universal truth of swearing at a deal that’s too good to be true.

‘Ding Dong Deals’ acts as a value layer alongside Uber Eats’ brand platform, ‘Get Almost, Almost Anything’, which reinforces the brand’s versatility across takeaway, grocery, convenience and more, now with jaw-dropping deals across categories. Consumers can enjoy a range of deals on various food and grocery items (T&Cs and fees apply).

The platform is designed to be long-running and flexible, with more content, categories and surprise offers set to roll out across the year. The campaign forms part of a broader regional initiative, with Special and EssenceMediacom partnering with Uber Eats to deliver value-led campaigns tailored to cultural nuances across a range of APAC markets. In Taiwan, Lying Down Deals taps into the local insight of passive savings, while in Japan, Guuu Deals uses a playful sound cue to dramatise the satisfaction of scoring a great bargain – each designed to reflect the local market nuance around great deals.

Credits:
Client: Uber Eats
Nicole Bardsley: Head of Marketing, Uber and Uber Eats ANZ
Margot Deltour: Marketing Lead Growth and Engagement, Delivery ANZ
Adam Ledbury: Creative Director, Uber and Uber Eats APAC
Tom Walter: Brand Marketing Strategy, Uber and Uber Eats APAC

Creative Agency: Special 
Lindsey Evans & Cade Heyde: Partner & CEOs
Julian Schreiber & Tom Martin: Partners & CCOs
Peter Defries & Alan Wilson: Group Creative Directors, Uber APAC
Sophie Aitken & Matt Aitken: Creatives
Lauren Portelli: Managing Director
Rachel McEwen: Team Lead
Charlie Keeble, Fabrizia Violante & Alicia Aguilera: Business Director
Celia Garforth: Regional Executive Strategy Director
Heather Sheen: Group Strategy Director
Kellie Box: Strategy Director
Mahima Silwal: Strategist
Jo Howlett: Integrated Producer
Nick Lilley: Head of Stills
Di Williams: Stills Producer
Adam Shear: Head of Design
Cam Morris: Designer
John Rivera & Jen Bailey: Finished Artist

Production Company: Good Oil 
Director: Adam Gunser
Executive Producer Juliet Bishop
Producer: Claire Richards
Casting: Peta Einberg
DoP: Crighton Bone
Production Designer: Arabella Lockhart
Editor: Mark Burnett

Post-Production: The Editors 
Sound: Rumble
Media Agency: EssenceMediacom
Owned Channels & CRM: RX