Uber Eats presents the deals that stop the nation…

…with a very Aussie expletive that doesn’t need to be heard to be understood. Special has unleashed a series of short films that describe the power of and Uber Eats’ Ding Dong deals in Aussie fashion – with humour.

The campaign imagines what happens when a Ding Dong Deal lands at exactly the wrong moment, turning everyday situations into hilariously unfiltered reactions – from involuntary expletives in commentary boxes to customer service announcements gone wrong. The campaign features surprise gaffes from AFL, commentator Matt ‘Richo’ Richardson; Kiwi sports legend, Ian Smith; and Adam Goodes, who lets out his own bleep-worthy reaction from a local pub.

Holly Dover, marketing manager, delivery, Uber Eats ANZ, stated, “The best sporting moments spark an immediate reaction. Ding Dong Deals tap into that same sense of excitement, delivering unexpected value that’s worthy of a reaction of its own.”

Simon Gibson and Nils Eberhardt, ECDs at Special, added, “Like the deals, this campaign was made to be [DING DONG] attention-grabbing. Hopefully nobody watches it while standing near a hot mic.”

The humour will reach audiences exactly where sporting action lives. The Australian version will air as part of Uber Eats’ broadcast sponsorship of the AFL on Seven Network while the New Zealand spot will run across the Rugby Championship.

More slip-ups will hit social, featuring the campaign talent livestreaming, as well as a host of influencers putting their own sweary spin into action. Dynamic OOH placements and animated social films will amplify the rotating mega-value deals further.

The campaign will run in Australia and New Zealand on 29 June across TV, B/SVOD, OLV, social, audio (linear radio and Spotify), OOH and CRM.

Credits:
Client: Uber Eats
Head of Marketing, Uber and Uber Eats ANZ: Nicole Bardsley
Marketing Manager, Uber Eats ANZ, Holly Dover,
Creative Director, Uber and Uber Eats APAC: Adam Ledbury

Creative Agency: Special 
Partners & CEOs: Lindsey Evans & Cade Heyde
Partners & CCOs: Julian Schreiber & Tom Martin
ECDs: Simon Gibson & Nils Eberhardt
Creatives: Sophie Aitken & Matt Aitken
Managing Director: Tori Lopez
Team Lead: Laura Little
Senior Business Director: William Payne
Business Manager: Annabel Malouf
CSO, Asia: Celia Garforth
Senior Strategy Director: Henry Bilson 
National Head of Production: Tash Johnson
Integrated Producer: Will Sealey
Head of Design: Adam Shear
Designer: Liam Mead
Finished Artist: Jen Bailey

Production Company: Good Oil 
Director: Adam Gunser
EP: Juliet Bishop
Head of Production: Chana McLallen
DOP: Crighton Bone
Prod Designer: Vanessa Cerne
Wardrobe: Joanna Mae Park
Casting: Peta Einberg

Post-Production: ARC
Editor: Simon Price
Executive Producer: Daniel Bradford-Fry

Audio Post: Mosaic Music & Sound
Media Agency: EssenceMediacom
Owned Channels & CRM: RX