Should’ve Gone to Specsavers commercials are always amusing. Some are searingly amusing. This is one of those. It’s even topical. House prices make headlines every day right now. The 30-second spot reawakens a campaign that had lost much of its mojo of late.
The commercial fits into a new campaign that features a partnership with Flickerfest short film festival. It involved a national competition to uncover and support an up-and-coming filmmaker to create their very own Should’ve gone to Specsavers ad.
This is the commercial of winner, Jesse Vogelaar, a Melbourne creative and comedy short filmmaker who was chosen from 135 applicants. Vogelaar was supported by the the Specsavers marketing team and creative agency, Sunday Gravy, to shoot the spot that made its big screen debut at the opening night of the 33rd Flickerfest 2024 Short Film Festival in Bondi on Friday, January 19.
Shaun Briggs, director of marketing planning ANZ, Specsavers, stated, “For over 15 years, we’ve seen audiences continue to love our ‘Should’ve Gone to Specsavers’ ads. We were so excited to give Jesse the platform to put his own creative spin on a beloved campaign. We are delighted with the final product and excited to see the ad come to life on the big screen at Flickerfest. The Should’ve messaging continues to inspire audiences to be as excited about eye health as we are, and Jesse’s concept showcases this in a fresh new way.”
Vogelaar added, “The famous Should’ve gone to Specsavers line was a great framework for coming up with my own concept and the folks at Specsavers were really supportive in bringing it to life. As someone who’s short-sighted, there have been a few times that I’ve run into a case of mistaken identity – so it was a lot of fun to write this idea and set it within the theatre of an auction. I hope audiences get a laugh out of it like the other ‘Should’ve’ ads that have come before it.”
The new commercial will play from January 19 to 28 at the Flickerfest festival before appearing in 45 other venues around the country as part of the Flickerfest national tour from February to October 2024. It will also run nationally in Australia across BVOD, SVOD, YouTube and cinema.
Credits:
Director: Jesse Vogelaar
Producer: Cinnamon Darvall
Production Company: Guilty
Creative Agency: Sunday Gravy
Media Agency: Initiative
Client: Specsavers
Trading Director ANZ: Jane Hoban
Director of Marketing Planning ANZ: Shaun Briggs
Head of Brand Creative ANZ: Goran Majstorovic
Head of Brand Planning & PR ANZ: Anri McHugh
Brand Marketing Communications Manager, Planning and PR ANZ: Emma Kershaw
Senior Marketing Manager, Brand Creative ANZ: Joanne Dixon
Marketing Executive, Brand Creative ANZ: Hannah Parkes
