Spikes Asia Awards are open for entries. The Spikes Asia Awards are updated each year to reflect the evolving creative industry landscape in Asia-Pacific. Changes this year include the integration of the Tangrams Awards and the launch of the new Strategy & Effectiveness Spike, in response to the evolving correlation between creativity and effectiveness. 

The Strategy & Effectiveness Spike applauds strategies that deliver measurable results and ideas that balance bold creativity and sustained business impact. It aims to foster a culture of creativity, strategy and effectiveness, which is growing within agency and client organisations in the region.

Jenny Lau, events director, Spikes Asia, commented, “It’s an exciting time in the evolution of Spikes Asia as we announce the new Strategy & Effectiveness Spike, cementing the awards’ role as the definitive benchmark for both creativity and marketing effectiveness across APAC. This new award reinforces the importance of synergising creativity and effectiveness, which for too long, have remained disparate. We believe that when creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world.”

Spikes Asia is also launching launches new awards: The Creative Data Spike, for work that demonstrates the interplay of ideas and information and the Social & Influencer Spike, for work that shows creative social thinking and strategic influencer marketing solutions, while the Digital Spike has now been retired. 

Atifa Silk, managing director at Haymarket Media Asia, commented, “In consultation with the APAC creative community, and in response to rapid evolutions in the industry landscape, a number of Spikes Award categories have been refreshed and expanded for 2022. We look ahead to next March with great anticipation, as an opportunity to celebrate and benchmark world-class and effective creative work from across the region.”

Key information:

• Awards open for entries on October 14 2021.
• Final entry deadline is January 20 2022 at 11.59pm SGT.
• Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.
• The Digital Spike will be retired from the awards.
• Spikes award sections and categories are expanded.

Find everything you need to know to enter here.

The winners of the Spikes Asia Awards will be announced in March 2022 along with the return of  Spikes Asia x Campaign Asia: The Experience. More information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest for free here.