Cryptocurrency is viewed by some as a new world of financial opportunity and by others as a mysterious entity that is out of their reach. Coin Cloud, which operates digital currency machines (think: ATMs for crypto cash), wants everyday people to see digital currency as a way to democratise investment – a way around the barriers of traditional banking.
The 2-minute commercial by Campbell Ewald, was directed by Spike Lee, who chose to also star in the film. The script is bold and determined. “Old money, as rich as it looks, is flat out broke,” Lee states. “They call it green, but it’s only white,” he adds. “Where’s the women? The Black folks? And the people of colour? Native Americans got a nickel. A nickel!? People don’t even stop to pick up a nickel off the sidewalk.”
Making sure that Lee’s message gets across are appearances by trans actor, Mj Rodriguez; drag queen, Shangela; singer-songwriter, Teyana Taylor and actor-activist, Kendrick Sampson. Underlining the film’s emotional content is the 1970s club hit, Galaxy, by War.
The spot was produced by Lee’s production company, 40 Acres and a Mule Filmworks. The full commercial the two-minute film is streaming on platforms such as YouTube. A 30-second edit is running across Comedy Central and other cable channels.
Credits
Client: Coin Cloud
Global Chief Marketing Officer: Amondo Redmond
Marketing Director: AJ Lewis
Product Designer: Jonathan Parra
Social Media Manager: Elise Villadoz
Agency: Campbell Ewald
Chief Creative Officers: Silmo Bonomi & Clarence Bradley,
Executive Creative Directors: Nat Resende & David Mackereth
Chief Strategy Officer: Kari Shimmel
Director of Account Services, Detroit: Colin Padden
Account Supervisor: Justin Morley
Group Director, Integrated and Brand Strategy: Chris Marchegiani
Associate Director, Integrated Production: Martha Torres-Carter
Director, Business Affairs: Kelly Maines
Senior Talent Manager: Susan Keeler-Perkins
Studio Manager & Senior Editor: Matt Burns
Executive Director, Public Relations: Suzanne McGee
Group Director, Digital Experience: Chris Elkjar
Associate Director, Digital Production: Pierre Fuger
Senior Producer, Digital Client Solutions: Travis Lafferty
Digital Project Manager: Sally Burger
Digital Designer: Andrew Peters
Media Team: Jamie Rubin, Helen Giles, Sharon Cooper, Jim Lorden & Ken Carver
Production Company: 40 Acres and A Mule Filmworks
Director: Spike Lee
Assistant Director: Mike Ellis
2nd AD: Tim Stacker
Production Designer: Anthony Dimeo
UPM & Line Producer: Jason Sokoloff
Director of Photography: Kai Saul
Creative Editor: Adam Gough
Audio Mix: C5 Sound
Post Production: Harbor Picture Company
Design: John Contino (Chief Creative @ Contino)
