Australia leads the rankings at this year’s Spikes Asia with 78 Awards in total. India is #2 with 56, followed by New Zealand with 37.
Australia’s awards tally includes 16 Golds and is led by led by CHEP Network with three Golds plus a Creative E-Commerce Spike. DDB Sydney and The Monkeys have scored two Golds each. Leo Burnett Sydney has won one Gold plus an Integrated Spike and an Innovation Spike. Bullfrog Media, The Hallway, Special, Ogilvy Australia, Clemenger BBDO Sydney and Wunderman Thompson Sydney all have one Gold each. VANDAL and Fin Design + Effects also have one Gold each. BMF has received a Creative Effectiveness Spike. BWM Isobar Sydney has received an Integrated Spike. Google Brand Studio APAC has received an Innovation Spike.
39 Gold, 79 Silver, 117 Bronze and 11 Spikes have been awarded in total. The Gold Winners will now compete for a Grand Prix.
Susie Walker, vice president, awards & insight, LIONS, stated “Our juries are delighted to reveal the Gold, Silver and Bronze Award winners for the 35th edition of Spikes Asia, to set the benchmark for creative excellence in the region. Across the 24 Awards, we have seen some truly diverse and creative work and it presents a fascinating insight into the creative landscape as well as the direction the industry is heading in. We’re excited to announce the Grand Prix and Special Awards winners tomorrow and to uncover key insights and trends through Spikes Unwrapped and the Spikes Creativity Report for 2022 on 24 March.”
The Grands Prix and Special Award winners will be revealed by the Jury Presidents on the Spikes Asia Winner’s Site, on Thursday March 3 from 15:00 SGT, followed by Spikes Unwrapped and the Spikes Creativity Report released on March 24.
Australia’s Gold Spikes Winners:
Brand Experience And Activation
DDB Sydney, Golf Ad Break Championship for Volkswagen Golf
Direct
DDB Sydney, Golf Ad Break Championship for Volkswagen Golf
Film
Che Proximity Sydney, Give A Flybuys for Flybuys
The Monkeys, Part Of Accenture Interactive Sydney, When Will She Be Right? for UN Women Australia Gender Equality
Film Craft
Vandal Sydney, Somewhere for Animals Australia
Fin Design & Effects Sydney, Tomorrow’s Car for Hyundai Tucson
Healthcare
Bullfrog Media South Yarra, The Mo-Hair Suit for Politix Menswear
The Hallway, Boys Do Cry for Gotcha4life Foundation
Media
Special Sydney, Tonight I’ll Be Eating For Love for Uber Eats
Ogilvy Australia Sydney, No Home Address for Whitelion
Music
Che Proximity Sydney, Performance Enhancing Music for Samsung
Che Proximity Sydney, Give A Flybuys for Flybuys
Outdoor
Clemenger BBDO Sydney, Pitvertising for Unilever Rexona Deodorant
PR
Leo Burnett Sydney, One House To Save Many for Suncorp One House
Social & Influencer
Wunderman Thompson Sydney, Have A Bite for Nestlè Kitkat
Strategy & Effectiveness
The Monkeys, Part Of Accenture Interactive Sydney, Make Lamb, Not Walls for MLA Australian Lamb
Creative E-Commerce Spike
Che Proximity Sydney, The Unclosable Store for Samsung
Creative Effectiveness Spike
BMF Sydney, Santa Crashes Christmas for Aldi
Integrated Spike
BWM Isobar Sydney, Disease Dilemmas for Garvan Institute Of Medical Research Genomics Research
Leo Burnett Sydney, One House To Save Many for Suncorp
Innovation Spike
Leo Burnett Sydney, One House To Save Many for Suncorp
Google Brand Studio APAC Sydney, Project Huey for Google Cloud
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