Spikes Asia has handed out 293 gold, silver and bronze awards across 23 categories this year. The Grand Prix and Special Award winners will be revealed by the jury presidents on the Spikes Unwrapped webpage on Thursday, March 4 at 8am Singapore time.
58 Gold Spikes were awarded. Australian and New Zealand agencies won just over half of the Golds handed out.
Australia’s 21 Gold Awards were spread across:
- Saatchi & Saatchi Sydney, 7
- CHE Proximity Melbourne 4
- Ogilvy Sydney, Special Group Sydney & VMLY&R Melbourne, 2 each
- Thinkerbell Melbourne, TBWA Sydney, SDWM Melbourne & DDB Sydney, 1 each
New Zealand’s picked up 10 Gold Awards went to:
- Colenso BBDO Auckland, Special Group Auckland & DDB New Zealand, 3 each
- TBWA Auckland 1.
India and Thailand were the top Asian performers for Gold Spikes with 7 each. Japan won 6; Singapore, 3 and Malaysia, 2. Taiwan and Pakistan won 1 each.
India’s 7 Gold Spikes went to:
- Dentsu Webchutney 3.
- DDB Mudra Mumbai, Taproot Mumbai, Cheil India & FCB India, 1 each
Thailand’s 7 Gold Spikes were spread across:
- Wunderman Thompson Bangkok 4.
- Wolf Bangkok 2
- Sour Bangkok 1
Japan has taken home 6 Golds:
- Dentsu Tokyo 5
- ADK Tokyo 1
Singapore’s 3 Gold Spikes were all won by Ogilvy Singapore
Malaysia’s 2 Gold Spikes went to:
- Grey Malaysia & Ensemble Malaysia, 1 each
Taiwan’s Gold Spike was won by Ogilvy Taiwan
Pakistan’s Gold Spikes were won by Ogilvy Pakistan
Australia’s Gold winners:
Ogilvy Australia, Michelin Impossible for KFC (2) in Brand Experience & Activation and PR
CHE Proximity, NRMA Safety Hub in Creative Effectiveness
CHE Proximity Melbourne, Help! The Game in Design. https://helpthegame.com.au/
SAATCHI & SAATCHI Melbourne, The Donation Dollar for The Royal Australian Mint (5) – in Design, Direct (2), Industry Craft, Media & Outdoor (2)
THINKERBELL Melbourne, Purple Hive Project for Bega B Honey in Digital
RUMBLE STUDIOS Sydney & CHE PROXIMITY Sydney, Sloways for NRMA Insurance in Film Craft
SPECIAL GROUP Auckland & SPECIAL GROUP, Good Morning World, for Tourism New Zealand in Integrated
CHE PROXIMITY Melbourne, Microcodes for Samsun Galaxy S20 in Media
SPECIAL GROUP Sydney, Uber Eats No Repeats in Media
VMLY&R MELBOURNE, A Future Without Change for Monash University student recruitment in Media
TBWA\Sydney, Paly NZ for Tourism New Zealand in Media
SDWM Melbourne, Dream Baby Dream for Spinifex Gum in Music
DDB SYDNEY, Burnt Christmas Tree for Australian Red Cross Disaster Relief Fund in PR
VMLY&R Melbourne, Float Like a Dodo for Defence Force Recruitment in Radio & Audio
New Zealand’s Gold winners:
COLENSO BBDO Auckland, I’m Drinking it For You for DDB Export in Creative Effectiveness
COLENSO BBDO Auckland, Pre Check for New Zealand Breast Cancer Foundation in Design
SPECIAL GROUP Auckland, Meddle in the New Zealand Election for Every Kiwi Vote Counts (2) in Digital
TBWA\Auckland, ANZ Mr Humfreez in Direct
COLENSO BBDO Auckland, Play for Spark NZ in Healthcare
DDB New Zealand Auckland, NZAF Sperm Positive for New Zealand Aids Foundation (2) in Healthcare & PR
DDB New Zealand Auckland. Emerson’s – Tiny Pub for DDB New Zealand in Industry Craft
SPECIAL GROUP Auckland & SPECIAL GROUP Sydney, Good Morning World for Tourism New Zealand in Integrated
Thailand’s Gold winners:
WOLF Bangkok, Shop Unfriend for Central Department Store (2) in Film
WUNDERMAN THOMPSON Bangkok, Stay Home Miles Exchange (4) for Thai Airways in Brand Experience & Activation (2), Direct & Mobile
SOUR Bangkok, Maepranom for Phiboonchai Maepranom Thai Chili Paste Co. in Entertainment
India’s Gold winners are:
DENTSU WEBCHUTNEY Mumbai, The 8-Bit Journo for Vice Media (2) in Brand Experience & Activation (2) & Creative Strategy
DDB MUDRA Mumbai, Project Free Period for Johnson & Johnson in Creative Strategy
TAPROOT DENTSU Mumbai, Pooja Didi for Facebook in Film Craft
CHEIL INDIA Gurgaon, Now, Words Aren’t Just Heard, But Felt for Samsung in Mobile
FCB INDIA Delhi The Punishing Signal for Mumbai Police in PR
Japan’s Gold winners are:
DENTSU INC. Tokyo, The Ocean: Future Masterpieces Exhibition for Sendai Umino-Mori Aquarium (2) in Digital & Digital Craft
ADK CREATIVE ONE Tokyo, Avatar Robot Café for Orihime / Orihime-D in Innovation
DENTSU INC. Tokyo, Tuna Scope 2020 for Tuna Scope and AI Tuna (2) in Innovation & Mobile
DENTSU INC. Tokyo, Language Sanctuary – Ad Space For Protecting Endangered Language, for Okinawa Times on Print & Publishing
Singapore’s Gold winners are:
OGILVY Singapore, Please Arrest Me for RIT Foundation (3) in Brand Experience & Activation, Digital & Entertainment
Malaysia’s Gold winners are:
Ensemble Worldwide Malaysia & Directors Think Tank Malaysia, Land of Light Bulbs for Petronas
Grey Malaysia, Your Plastic Diet for WWF
Pakistan’s Gold winner is:
OGILVY PAKISTAN Islamabad, Naming The Invisible By Digital Birth Registration for Telenor Pakistan in Media
Taiwan’s Gold winner is:
OGILVY Taipei City, Uni-Form for Vogue in Design