Spikes Asia has been appointed Jenny Lau as events director, taking take overall responsibility for Spikes Asia. She will be based in Singapore. Lau has worked within the Asia-Pacific advertising industry for more than twenty years, amassing a deep understanding of the trends and issues affecting the regional advertising and marketing industry. She joins Spikes Asia from the AAMS (formerly Singapore 4As), where she was director of programmes and events, overseeing the Singapore Media Awards, Creative Circle Awards (GONG), Crowbar Awards for six years and recently, Effie Singapore.

The next edition of the Spikes Asia Awards will open for entries in October 2021, with new award types, sections and categories. The Virtual Event will take place in March 2022.

Atifa Silk, managing director, Haymarket Media Asia, commented, “Jenny’s belief in the power of creativity to transform brands and businesses, and her passion for the region’s advertising and marketing community aligns with our vision for Spikes to celebrate the most creative and effective work in Asia-Pacific. At a time when it has never been more important to bring our community together, I’m confident that Jenny’s experience, knowledge and connections in the region will support our mission and purpose to champion brilliant creativity.”

Philip Thomas, chairman, Spikes Asia, added, “We’re delighted to be welcoming Jenny to the team. Having worked at AAMS, the Singapore country representative for LIONS and Spikes Asia, Jenny brings with her a solid understanding of our business and the Festivals and Awards. We can’t wait to get started with her.”

Lau commented, “I’m thrilled to be leading Spikes Asia, Asia-Pacific’s most celebrated creative communication Awards and Festival. Having been in the advertising and marketing industry for most of my career, it is an honour to now be a driver of creative excellence for one of the world’s most dynamic regions. I look forward to doing my part in elevating Asian creativity onto the global stage.”

The Young Spikes Competitions will also make a comeback with virtual competitions being held in January 2022. More information around the local competitions and how to qualify for the finals at Spikes Asia can be obtained from Spikes’ Festival Representatives. 

Further information on Spikes Asia will be released shortly. To receive the latest information, sign up to the mailing list via spikes.asia.