Another global sporting event. Another round of ways to flog stuff. The US Open runs from August 25 to September 8 in New York. Which brands will win the adland Open, and will they be official US Open sponsors? Let’s find out:

THE WINNER IS…HEINEKEN:

a. The pre-game warm-up

Quiet Please. No, you’re OK. That’s the name of the stunt. Professional tennis matches are really noisy. Players grunt, some yell, crowds cheer, some jeer…It’s the umpire’s job to create quiet, please so the game can continue. Heineken wondered how hard that job could be. So it asked everyday New Yorkers if they could silence the crowd in New York’s Union Square in return for two tickets to the US Open. So many couldn’t.

Then a shy – and very nervous – young woman found a way to do it. [NB: tear jerker alert]

A staged stunt? Probably. Do you care? Neither does Heineken.

b. Beat the record

Heineken is challenging sports fans to set tennis-related world records at its US Open booth, Heineken House, for a chance to win tickets to the tournament’s final match. A podium and digital leaderboard inside the booth is hosting challenges like twisting a tennis racket while bouncing a ball on it. Heineken is also filming and uploading clips from its sideline event to RecordSetter.com, so viewers at home can play too.

Runners-up are:

MOET & CHANDON

Branded content

Moet is taking its ongoing social campaign, #MoetMoment, to the Open. It has built life-size Instagram frames around a terrace so people can take and upload pictures in front of a branded backdrop. Photos tagged with the campaign’s hashtag go into a draw to win sets of drinking glasses. Moët has also bought geo-targeted Promoted Tweets and Facebook ads.

MERCEDES-BENZ

Techno tournament

Mercedes-Benz is handing out dashboard parking tags this year that are embedded with radio frequency identification (RFID) technology. The tags include a barcode that attendees scan inside Mercedes-Benz’s brand centre to win tennis gear and merchandise. “It all feeds up to a video monitor that then replicates the ‘in’ or ‘out’ shot that they are hypothetically taking to try to win a prize,” explained Eric Linder, supervisor, sports marketing and consumer events at Mercedes-Benz.

AMERICAN EXPRESS

Wearable tech

American Express reinvents the wearable tech bracelet. The RFID wristband contains a program called MyOpen Pass. Its embedded chip will collect data from five of the on-site experiences within the U.S. Open American Express Fan Experience. One area takes a 180 degree video of a fan’s best tennis shot, for example. After the tournament, Amex attendees will receive an email detailing their performance.