Sportsbet’s in-house advertising team is showing the competition in Australia how to appeal. Its campaign launches Sportsbet’s new product, Bet with Mates, with wonderful larrikin humour and cinematic scenarios by production company, Palomina, that grab attention.

In each, Bet With Mates interrupts, and dispels, a crisis or critical moment because it matters more.

Jason Thatcher, head of brand and advertising, Sportsbet, stated, “We’re very excited about this new product and equally excited about the campaign. It’s all about ramping up the fun of betting on sports, horse racing and everything else Aussies love to take a punt on, but at a group level. The product is easy to use and solves a common customer problem. And the campaign is fun, tongue-in-cheek and connects directly with our audience.”

Rambo Goraya, creative director, Sportsbet, added, “We wanted to hit a real granular point of relatability for those punters who enjoy a bet with mates (apologies if you don’t know what a quaddie is) but bring it to life in an unexpected and audacious way. Our customers have all watched enough Netflix to realise it’s about time a bunch of cheeky mates got a start in a movie scene discussing their anytime goal-scorer bet. We hope punters enjoy watching them as much as the Sportsbet and Palomina teams did making them.”

The Bet with Mates campaign is supported by edits for social media channels, Instagram, Facebook and Snapchat, plus a national radio campaign, OOH and selected major press ads.

The campaign went live across FTV, PTV and digital on June 6 and will be aired across various channels for up to 12 months.

Credits: 

Client & Creative: Sportsbet
Creative Director: Rambo Goraya
Senior Creatives: Chris Chard & Shaun Conroy
Chief Marketing Officer: Mark Migliorini
Group Manager of Marketing: Tim Hernadi
Head of Brand and Advertising: Jason Thatcher
Head of Partnerships and Content: Kathy Schokman
Head of Content Production: Dan Atkins
Campaign Managers: Isaac McCallum & Olivia Ferrary
 
Production Partner: Palomina
Director: Matt McCaughey
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
DOP: Ben Jasper
Production Designer: Lucinda Thompson
Editor: Michael Houlahan @ The Insititute of Post
VFX & Online: Shotbroker & ARC Edit
Flame: Eugene Richards