Spy magazine was a monthly satirical publication that ran between 1986 and 1998 that did then what Jon Stewart, Stephen Colbert and John Oliver did in the 2000s.
Donald Trump, or as Spy called him the “short-fingered vulgarian”, was one of the magazine’s favourite subjects. Its creator Kurt Anderson has never seen fit to resurrect the publication, despite many approaches. “I couldn’t quite see a place for it in such a cluttered media landscape already so thick with so much satirical intent,” he wrote this week in Esquire.
But Anderson is finding the media landscape less cluttered, now that Stewart and Colbert have left. He’s also finding that Clinton and Trump are rich sources of content. So Spy magazine is alive again and running as a pop-up mag in Esquire.com.
“I’m very pleased that Esquire has decided to produce an online pop-up SPY during the last thirty days of the presidential campaign. It has my whole-hearted best wishes. And it’s also a nice serendipity that this October will mark the magazine’s thirtieth anniversary. It’s as if SPY, a retired superhero, is making a brief but necessary comeback,” Anderson added.
The first edition features stories like “Is Donald Trump Genetically Defective?”
and “TV Writers Know How To Make Hillary More Likable.”
Some of its popular series like “Separated at Birth,” and “Logrolling in Our Time,” are also being revived.
Spy’s editor is Josh Wolk, ex-editorial director of Vulture and editor of Yahoo Entertainment. It is being overseen by Esquire’s editor-in-chief, Jay Fielden, and its content will include input from Anderson and Hearst Magazine chief content officer, Joanna Coles.
Wieden & Kennedy has produced four new covers, one for each week the magazine is running, plus fake ads that will appear on the site each day until the election. Wieden & Kennedy’s input is spearhead by its new executive creative director of content and editorial design, Richard Turley – ex-creative director of Bloomberg Businessweek.












