John Malkovich is passionate about fashion design. In fact, he began his career as a costume designer. The actor has made two previous forays into presenting collections but has now decided to give it his all.
Helping him to create the buzz needed is website development company, Squarespace. The two worked together at the end of 2016 on an online experience, PlayingLynch.com, to promote David Lynch’s tribute album, The Music of David Lynch, and a series of films in which Malkovich plays Lynch roles. Both were used to encourage donations to the David Lynch Foundation.
To promote Malkovich’s first collection under his own name, Squarespace has created a short film that tells the story of Malkovich’s commitment to design and the challenges he has had to conquer to achieve his designing goals.
“I’ve never made my life about what other people thought of me or what I should do,” Malkovich states in the film that emphasises his determination to overcome rejection.
The company has also created Malkovich’s website, JohnMalkovich.com, which will present the menswear line and allow people to buy items.
For Squarespace, Malkovich’s is the first film in a larger campaign called Make Your Next Move, that will feature other freelancers and entrepreneurs, such as interior designer, Tom Delavan; hip-hop yoga studio, Y7 and boutique B&B, Urban Cowboy.
Squarespace worked with New York creative collective, JohnXHannes, to develop and produce the campaign. The campaign was directed by Miles Jay, produced by Smuggler and Flower Ave. and photographed by Zach Gold.
“There’s been an explosion of entrepreneurship,” stated David Lee, chief creative officer, Squarespace. “Squarespace was founded on the idea of helping people go after their passions. The campaign is a reminder that you don’t have to settle for anything less than anything you want to do.”
Credits:
Squarespace
Chief executive officer: Anthony Casalena
Chief creative officer: David Lee
Director of brand marketing: Farah Sheikh
Design lead: Donovan Mafnas
JohnXHannes
Executive creative director & founders: Hannes Ciatti, John McKelvey
Head of client management: Verena Zannantoni
Executive producer: Kristine Ling
Senior art director: Conor Hagan
Senior Copywriter: Matt McCarron
Production company: Smuggler
Director: Miles Jay
Executive Producers: Allison Kunzman, Patrick Milling-Smith & Brian Carmody
DOP: Chayse Irwin
Editing: Work Editorial
Colour: Company 3
VFX: ArtJail
Sound design: Jafbox Sound
Audio post production: Sonic Union
