If only your website determined your business success. Perhaps a Squarespace website will help, perhaps it won’t but when the would-be entrepreneurs are Snow White and Dracula, the quirky stories get very entertaining. And the emotional message tends to stick. Snow and Drac also do a very good job of showing how easy it is to build a brand, create a website and sell online using Squarespace, which is the practical half of the message.

Snow White, who has had “quite a bad experience with an apple”, teams up with a handful of small farmers to set up her own fruit-selling business, Enchanted Orchards. Her website offers apples that are organic, handpicked and 100% poison-free.

Dracula, uses his personal experience of centuries of living life in the shadows only to create Eternal-Eyes – a modern sunglasses brand hand-crafted in his Hackney studio – achieving for himself some “time in the sun”.

In case you hadn’t noticed, Snow reveals one of the most common reasons why people procrastinate starting a business and Drac reveals one of the strongest motivators.