Squeak E. Clean Studios has taken hold of the potential of AI to empower creators in a partnership with AI-powered music creation platform, Soundful. The partnership responds to shifts in technology within the music industry and is part of Squeak E.Clean’s determination to keep abreast with the demand for fresh content and align itself with the future.

As the need for content continues to grow, Soundful’s unique AI capabilities will give artists the tools to craft original tracks at speeds to meet the booming demand, without sacrificing quality or inhibiting creativity. As a company that has been artist-driven to its core, partnering with Soundful allows the Squeak E. Clean Studios team to empower artists with technology that has the interests of songwriters front of mind. 

Soundful gives creators of all kinds access to music production tools at an accelerated creative speed, with AI powered by algorithms schooled in music theory and an extensive original sound library. The Soundful platform allows users to download previously created tracks or automatically generate their own royalty-free music. All tracks are fully licensed for use in advertising, social media campaigns and more. 

Squeak E. Clean Studios will serve as one of the investors in the company’s seed round funding as well as operating as a strategic partner and industry advisor. In its advisory role, the team at Squeak E. Clean Studios, led by executive creative director, Rob Barbato, has been instrumental in providing feedback in the developmental stages of the platform, speaking to both the professional studio and independent artist perspectives on what would be most beneficial when it comes to features, user experience and output quality. Squeak E. Clean Studios also used its legacy in the advertising and marketing industry to craft explainer videos for the start-up, demonstrating how the platform is helping artists and creators in the music and creative endeavours.

Squeak E. Clean Studios sees this new partnership with Soundful as an investment in the future of music technology and how it can impact and ultimately elevate the advertising production process in a landscape where the volume of content, and the speed at which it needs to be delivered, continues to grow.