KP Snacks Brand, Space Raiders, is famous for its alien face, which appears on packs. St Luke’s has brought the alien to life in a social campaign on TikTok and Instagram over Christmas.   

The campaign, Space Raiders Conspiracies, aims to reward existing fans and lure new younger ones. The Space Raiders’ Station Tik Tok and Instagram pages will feature the alien face brand through AR filters with detailed rendering, voice effects and a cute branded beanie. The sites will include intriguing alien reports and theories and even confirm/deny some trending conspiracies. Users are encouraged to make their own videos and share stories about visitors from other planets and murky cover-ups.

 Katie Hill, assistant brand manager, KP Snacks, stated, “We love the use of new technologies to bring different audiences to the Space Raiders brand. For a long time, it has been a popular heritage brand and this is a really fun way to share the iconic alien with a whole new group.”

Richard Denney, executive creative director, St Luke’s, added, “Our AR design and build capabilities are running at full throttle at St Luke’s, so creating a filter for KP’s heritage brand Space Raiders, for Tik Tok and Instagram is an ‘out of this world’ opportunity to demonstrate how engaging and entertaining we can be with their much-loved alien.”

The filters and posts went live on Thursday 23 December and the campaign will run until January 14 2022. 

Credits:

Client: KP Snacks (Space Raiders)
Assistant Brand Manager: Katie Hill 
Brand Manager: Lauren Francombe

Creative Agency: St. Luke’s
Executive Creative Director: Richard Denney
AR Creator, 3D Designer & Art Director: Julian Vizard
Writers: Max Ettinger & Dylan Burnside
Account Director: Chloe Boothby
Account Manager: Naomi Hollowday