In a world saturated with brand collaborations, KFC and Doritos decided to do something truly unexpected – create an experience that goes far beyond simply sharing a logo. It turns turn the supermarket shelf into an unexpected experience.
To launch the new Doritos Kentucky Chicken Sandwich, a limited-edition product that fuses Doritos’ crunch with KFC’s iconic flavor, both brands transformed a snack aisle into an unexpected point of sale – a real drive-thru…designed exclusively for supermarket carts.
The Supermarket DriveThru was born from a very simple truth. Shoppers spend up to 40% more of their time in the snack aisle. And if that’s where Doritos fans are, why not bring KFC directly to them?
The Supermarket Drive Thru is fully functional, albeit inside the supermarket, allowing customers to order their sandwich from their cart, pay, and receive their product instantly, without ever leaving the aisle.
