The Göteborg Film Festival in Sweden is not promoting itself with evocative promises of the experience attendees will have. For a film festival campaign, its message by agency, Stendahls, is strikingly rational. Rational in a way that is very, very likely to win fans.

The Göteborg Film Festival will be screening some very rare films this year.

This is the message: This square takes up 4% of the ad. That’s the same amount of space that female filmmakers have in Hollywood. So, half of the films we’re showing this year have been directed by women. Read more about our 5050 Vision initiative at goteborgfilmfestival.se

Credits:

Agency: Stendahls

Chief Creative Officer: Martin Cedergren

Art Director: Alexander Skoglund

Copywriter: Mikael Andersson

Project Manager: Anna Lotto

Client Director: Jens Flensburg

Client: 
Göteborg Film Festival

Chief Marketing Officer: Kim Nilsson

Head of Communication: Andreas Degerhammar

Account Director: Josefine Hardstedt

Production Manager: Sigrid Bersmann

Web Editor: Linda Gester

Press Coordinator: Cecilia Floris

Art Director: Jussi Öhrvall

Copywriter: Maja Dolk