M&C Saatchi has chosen Steve Coll as group chief creative officer AUNZ. This strategic move underlines M&C Saatchi’s commitment to delivering transformative creative solutions across the entire Group. Coll is known for his top level creative and strategic effectiveness. He joins M&C Saatchi with a formidable reputation and an impressive track record.
For the past four years, Coll has served as Meta’s head of Creative Shop for Australia and New Zealand, where he collaborated with agency creatives and marketers to deliver innovative campaigns across Meta’s diverse suite of platforms.
Group chief executive officer of M&C Saatchi APAC, Justin Graham, commented, “Steve is a rare gem in our industry, possessing a unique blend of skills and an exceptional leadership style. As a truly modern creative leader, Steve brings invaluable experience from both integrated and digital agencies, and the media realms. His ability to unlock creativity from every angle aligns perfectly with our vision.
“Clients today seek holistic brand experiences, and Steve will play a pivotal role in creatively integrating our end-to-end Group capabilities, merging impactful storytelling with data, technology, and media. We know he will resonate across our clients, ushering in a fresh approach and an inclusive culture to our Group agencies”.
Coll brings more than two decades of experience in world-class agencies, Leo Burnett, AMV BBDO, Havas, Droga5, and With Collective. His impact as a distinguished creative leader has been recognised with a plethora of awards. He has been named one of Campaign Magazine’s Top Ten UK Creatives, ADMA’s Australian Creative of the Year, the Havas Network’s Person of The Year, and he won the inaugural Cannes Creative Effectiveness Grand Prix.
Coll stated, “For many reasons, this Group CCO role at M&C Saatchi feels absolutely right, and I am delighted to be joining. I’ve long admired M&C Saatchi’s ability to consistently create lasting brand platforms with some of the best marketers in the country.
“I am looking forward to bringing my Meta experience to the Group’s diverse expertise in strategy, creative, media, design, UX, production and PR. They have been steadily connecting these fundamental capabilities which excites me because, in my experience, gathering diverse skills around big ideas can be absolutely transformative. Not only do creatives want this, clients want it too. I can’t wait to get started at M&C Saatchi working alongside the highly talented local leadership team.”
Coll joins the agency at the end of the month.
