Think it doesn’t matter if you short-change your holiday dreams again? Plum Guide begs to differ. Its UK campaign by Stink Studios confronts Brits with the brutal reality that they only have a handful of holidays left in their life. If you are 38, you have 42 holidays left. If you’re 64, you have just 16, the campaign states. If you’re 84 – o-oh.
The posters with the tagline, No time for average stays.
Behind the campaign is Plum Guide’s knowledge that holiday disappointment is all too real. Accommodation wasn’t what they hoped, the experience could have been better. Plum Guide says that it curates the “world’s most remarkable homes”, with verified listings written by experts.
Credits:
Client: Plum Guide
Chief Brand Officer: Ali Lowry
Creative Lead: Jonathan Arundel
Creative Agency: Stink Studios
ECD: Cameron Temple
Creative Director: Justin Mulcahy
Copywriters: Ben Harris & Kat Thomas
