“I want to see more of the world”

“I want to get a new bachelor pad”

“To make a difference”

“I want to keep winning at poker”

These should be the most life-affirming New Year’s Resolutions you’ve ever heard. They are the new Year’s wishes of a bunch of centenarians. The so very inspiring campaign is by StrawberryFrog for Northwell Health, the hero video, Resolutions, directed by FANCY Content’s Steve Mapp.   

As the world reflects on 2023 and looks ahead to 2024, Northwell and StrawberryFrog wanted to share the wisdom and insight from some of the world’s oldest living people. Northwell cares for some of the stars featured in the commercial, along with more than 2 million other patients it treats annually

“We wanted to spread a message of goodwill this holiday season and an emotional reminder of our successful Raise Health movement,” stated Joe Leston, Deputy Chief Marketing Officer at Northwell. “We have a unique responsibility in health care to support people in living the longest, fullest lives they can — to help give those we serve the opportunity to make another resolution year after year after year. The centenarians in this campaign inspire us with their wisdom and their wit and show us the importance of following your passions for a healthy and fulfilling life.”

“You should continue to always learn, even at 100 years old,” stated Diane Volz, 101 years old from Peekskill, NY, a retired English teacher who was born in Berlin, Germany. “You have to be sincere, disciplined and always tell the truth – even if it’s not always self-flattering – and you should always keep a positive attitude.”

“We wanted to do something completely different at this time of year when families and friends are getting together,” explained Scott Goodson, founder of StrawberryFrog. “As the year comes to a close and the spirit of celebration fills the air, ads start pushing products, hawking toys and sweaters across tv screens and TikTok channels, assaulting our eyeballs. But 2023 marks change with the launch of ‘Resolutions,’ offering new champions for a healthier lifestyle. This commercial shares a poignant message, with a great twist: the centenarians don’t just celebrate their wonderful age, they’re planning on living for many years to come, despite age.”

The campaign will run through mid-January 2024 in New York.