Suncorp’s commitment to boosting household resilience to extreme weather continues. This time, Suncorp and Leo Australia have launched a first-of-its-kind digital tool called Haven, that gives Australian homes a voice to talk about extreme weather risks and provide resilience tips to better protect their properties.
Australia is on the frontline of climate impacts. Scientists expect bushfires, cyclones, floods and storms to become more frequent and severe as a result of climate change. Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level. Haven is the insurer’s next step in this mission.
Haven uses property, location, weather, and natural peril risk data, allowing any homeowner in Australia to enter their address, see their weather risks, and receive a tailored video and downloadable resilience report for their home. It is the first time in Australia that expert data sources have come together to tackle resilience, helping homeowners with knowledge and tools in the face of worsening extreme weather.
Haven uses ethical AI technology to give every home a voice in a tailored video that represents its age, providing homeowners with information about their risk to cyclones, bushfires, floods and storms, and tips on how to protect their homes from future events. The experience is captured in a detailed interactive report, providing tailored, practical resilience tips relevant to each specific weather threat.
The launch of Haven coincides with the release of new Suncorp data, revealing the extent of extreme weather risk across Australia. That data indicates that more than 2.7 million Australian addresses are at high risk of at least one extreme weather peril, such as bushfires, floods, cyclones and storms.
“To help encourage home resilience across the country, Suncorp included extreme weather risk data for storms, cyclones, floods and bushfires in the Haven experience, therefore making resilience tips more tailored to each property,” stated Suncorp executive general manager brand and customer experience, Mim Haysom. “We are committed to continue finding new and innovative ways to leverage our 100 years of extreme weather experience, alongside the latest technology, to help our customers and all Australians reduce risk.”
Andy Fergusson, chief creative officer at Leo Australia, added, “The Suncorp resilience journey, which includes our One House initiative, now extends to every house in Australia. And it wouldn’t have been possible without the shared vision, immense dedication, and collaboration of countless people at Leo, Suncorp, and all our production partners.”
Haven is made of live APIs and AI technologies. Using Google APIs, users visualise their homes in 3D Tiles and Street View and locate nearby resilience services such as hardware stores. CoreLogic supplies detailed property insights, helping to identify the property’s age and house type, while Geoscape’s data facilitates seamless integration between various data sources. WillyWeather provides users with real-time weather conditions, along with other insights about anticipated future weather conditions.
The campaign has launched across OOH, TV, cinema, social and influencer, and digital channels such as YouTube and Spotify.
Haven is the next initiative in Suncorp’s remarkable work to protect Australian homes. The insurer launched its resilience brand platform in 2021 with One House, a house designed to withstand and survive catastrophic weather conditions. This was followed by Resilience Road in 2022, where the lessons of One House were applied to five homes in one of Australia’s most disaster-prone towns, and If If Your Home Could Talk in 2023.
Credits:
Client: Suncorp Insurance
Mim Haysom: Executive General Manager Brand and Customer Experience
Rapthi Thanapalasingam: Head of Brand and Content
Travis Hughes: Manager Marketing, Suncorp
Jade Thomas: Marketing Lead, Suncorp
Yvette Braybrook & Breanna Webster: Marketing Specialists, Suncorp
Creative Agency: Leo Australia
Dave Bowman: Chief Creative Officer, Publicis Groupe ANZ
Andy Fergusson: Chief Creative Officer, Leo Australia
Laurent Thevenet; Head of Creative Technology, Publicis Groupe APAC
Michelle Walsh, Marijke Spain & Bec Johnson Pond: Creative Directors
Daniel Stewart & Jim Walsh: Art Directors
Dan O’Bey & Michael Dawson: Writers
Chris Jovanov: Creative Technologist
Catherine King: Chief Strategy Officer
Amanda Wheeler; Chief Client Partner
Alex Barkworth: Group Business Director
Shae Jones: Senior Business Director
Tash Tollo: Business Director
Digital Production: PXP
Gary Arnas:Chief Delivery Officer
Nicole Marshall: Executive Producer
Daniel Payne: Digital Producer
Kiki Lauda: Technical Director
Janifer Wong: Senior Digital Designer
3D Animation: Prodigious Australia
Development: Le Polish Bureau
Maciej Zasada: Founding Partner & Technical Director
Tariq Duff: Partner & Group Client Director, UNIT9
Paweł Świacki & Kamil Gruszczyński: Project Managers
Łukasz Fiuk: Tech Lead
Igor Michalak: Web GL dev
Kacper Smyczyk & Mateusz Cybulski: React Dev
Adam Haj Obeid: QA
Piotr Przygoda: Head of Production
Maria Poćwiardowska & Katarzyna Kujawska: UX/UI Designers
Stanisław Ogarek: 3D Designer
Tobiasz Dziubiński & Tom Lagodzinski: Backend dev (devops)
Data & Voice Production: Hogarth
Raphael Ruz: Creative Innovation Lead
Siobhan Crowley: Senior Producer
Kayleigh Hutchinson: Junior Producer
Jaron Ransley: Head of Production @ Abe’s Audio
Media: OMD Sydney
