Who knew a single shot video could be so captivating? Sunday Gravy and DiDi have captured the feeling of an Aussie summer in one “shot”, set it to music and released it to add joy to life.

The inventive idea builds on the success of the original – and utterly madcap, Yes, I DiDi, campaign, and stands out in the crowd of image-stuffed seasonal ad stories.

The new spot takes a replaces zany complexity with pure simplicity approach – but still packed with the sights, sounds, and spirit of the season. The beaches, the mates, the ice creams, the beers, the flies, and the tunes. No edits. No cuts. Just one unbroken, joy-filled moment that captures the endless energy of an Australian summer with DiDi. 

“Summer is when we all switch-off – it’s the most joy-filled, spontaneous time of year where we can just say ‘yes’ to everything,” stated Tim Farmer, CMO of DiDi ANZ. “We wanted to bottle that feeling of an Aussie summer – no big voiceovers, no glossy filters. Just an authentic shot that captures all the glorious excess of summer, with affordable rideshare making it possible – all set to a summer anthem,” he added.  

The ad was designed to stand out from the flood of over-produced seasonal campaigns by stripping things back to something more memorable. It’s designed to serve as a reminder that with DiDi’s cheap trips, Aussies can do more this summer in a time that’s usually tough on the wallet. 

Ant White, founder and chief creative officer of Sunday Gravy, commented, “We wanted to make the most low-fuss ad of the high-fuss season. One frame, yet fascinating and engrossing in its own way,” he said. 

The result, produced by OOFT Studios with music by Electric Sheep, is another strange but unmistakably DiDi take on advertising in the silly season: raw, real, and a little bit messy.

Sunday Gravy’s full campaign will cover TV, digital, social, POS and PR.