Japanese beer brand, Sapporo, has made itself the antithesis to rush – the rush of everyday life – in its new brand campaign, So Pour A Sapporo, by agency, Sunday Gravy.

“We’re all sprinting. Through deadlines. Through dinners. Through life. Through work. We double-speed podcasts, skip intros, skim texts. Even joy feels rushed,” agency Sunday Gravy noted.

“So Pour A Sapporo isn’t just a brand line, it’s an invitation to stop and appreciate craft, and connection from a brand born from a simpler time, steeped in Japanese culture and heritage.”

The hero commercial  is a palpable experience of both rush and un-rush – tension and relief, thanks to some wonderful directing decisions by Collidar’s Dylan Duclos.

Credits:

Client: Coopers Brewery [Sapporo] 
Brand Manager: Amy Kearney 
Sapporo Beer Sensei & VO Artist: Shinichiro Shimo 

Creative Agency: Sunday Gravy 

Production Company: Collider 
Managing Partner & Executive Producer: Rachael Ford-Davies 
Director: Dylan Duclos 
Producer: Autumn Loveday 
DOP: Christopher Miles 
Post Producer: Annie Schutt 
Editor: Adam Wills 
Colourist & Online: Matt Fezz 
Music Composition: Electric Sheep 
Sound Designer: Georgia Collins  

Media Agency: Atomic 212
Facilitation Company: Mr Positive 
Retouching: Electric Art