Anheuser-Busch is no longer the exclusive beer advertiser at the Super Bowl but it has booked a hefty two-and-a-half minutes of advertising this year, demonstrating the brand’s might by being the making this year’s biggest Super Bowl advertiser within the beer and alcohol beverage industry.

The brand’s commercials by Anomaly and Wieden + Kennedy will feature Budweiser, Michelob ULTRA, and Bud Light.

Budweiser and the famous Clydesdales will return with a timeless message of resilience, determination, and coming together over a beer. The Budweiser Clydesdales will also appear live at Las Vegas.  

Michelob ULTRA will continue to celebrate how all the different facets of active living are more memorable blended with your social life.

Bud Light, the Official Beer Sponsor of the NFL, will expand its Easy to Drink, Easy to Enjoy platform with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years. Bud Light’s Super Bowl presence also includes The Bud Light Backyard Tour Presents Zach Bryan in Vegas, that gives drinking age fans unparalleled access to the country artist to kick off Super Bowl weekend.

The company’s teasers are at the lower end of excitement though: