It may well be. Amazon has a knack of taking engaging celebrity humour to the Super Bowl. And this year? Well, everyone loves seeing a celebrity caught in humbling “everyday human” moments.

The 2022 commercial begins with the idea (that you know you’ve thought), What if Alexa could read your mind? Think that would be great? Think again. Amazon has brought a taste of what happens to Scarlett Johansson and Colin Jost when Alexa does.

The spot, #AlexaMindReader, was created by Lucky Generals. Hungryman’s Wayne McClammy adds his ineffable flair for advertising comedy to a sharp script.

Credits:

Agency: Lucky Generals

Production Company: Hungryman LA
Director: Wayne McClammy
Executive Producer:  Mino Jarjoura
Producer: Rick Jarjoura
Editing: The Den Editorial
Editing Executive Producer: Jennifer Mersis
Offline Editor: Christjan Jordan & Pieter Viljoen
Post Production: Jamm Visual
Colourist: Ricky Gausis
VFX Supervisor: Jake Montgomery
Post Production Producer: Ashley Greyson
Sound Design: Beacon Street Studios
Sound Producer: Kate Vadnais
Sound Engineer: Rommel Molina