Oh, the frustration of a dropped football. This NFL season, there were 1,467dropped balls. For fast-food chain, Jollibee, a brand that prides itself on spreading joy, that’s sad. So, its contribution to the Super Ball brand festival of ideas is an un-droppable proposition – The Undroppaball, inspired by its flagship Chickenjoy fried chicken.
The idea comes from David&Goliath, and the ball was created with the help of Jamm VFX. The football, designed with Jollibee’s next-level crispy texture, hand-breaded look, is meticulous engineering for optimal grip and minimal slip, to bring fewer fumbles and more joy to players and football fans everywhere.
The campaign began with a teaser video on February 10 across Jollibee’s social platforms.
The campaign video wentlive on the morning of game day. And a series of social posts were released throughout the game, each time a team drops the ball. Jollibee and Big Game fans were also given the chance to help make The Undroppaball a reality by posting, Make the #undroppaball, in the brand’s Instagram feed @jollibeeus and TikTok @jollibeeusa throughout game day.
Credits:
Brand: Jollibee
Agency: David&Goliath
Founder & Creative Chairman: David Angelo
Chief Creative Officer: Ben Purcell
Executive Creative Director: Josh Miller
Associate Creative Directors: Ambrosio Ballon & Andrea Vega
Producer: Sarah Athas
Managing Director: Robin Osborne
Account Director: Katie Garner
Communications Planning Director: Jessica Bedussi
Community Manager:Shivani Srivastava
Director of Business Affairs: Quynh-An Phan
VFX Company: JAMM
CG Lead: Zak DiMaria
VFX Producer: Justine Pregler
Editorial Company: Spinach
Editor: Ugo Zamponi