Business in the front, party in the back – for better or worse, the mullet is having a fashion revival. Goodby, Silverstein & Partners has turned the hair style into a metaphor for the Kawasaki Ridge side-by-side vehicle, hoping to capture the attention of a mainstream audience at the Super Bowl.
It’s the brand’s first Super Bowl performance. The apparently essential Super Bowl ad celebrity has not been forgotten. Steve Austin rocks a mullet in the 45-second spot, perhaps upstaged by a mullet-wearing Bald Eagle – as well as a tortoise, a bear and a dog.
In Australia, André Agassi leads the mullet ad revival at the other world-watched game at the moment, the Australian Open.
