We know that Doritos’ Super Bowl LV commercial features a Matthew. In its teaser, which appears to be on the set of Jimmy Kimmel Live!, Kimmel introduces his next guest, who apparently has “a look that no one’s ever had before” – which prompts a shocked response from guest, Mindy Kaling. A quick cut then reveals the hashtag, FlatMatthew. Kimmel, Kaling and the mystery Matthew will feature in Doritos’ Super Bowl story on Feb 7.
The spot will focus on the brand’s new (actually, resurrected) Doritos 3D Crunch line of snacks. The 3D range was introduced late in the ‘90s and discontinued in the early 2000s.
Although Doritos’ Crash The Super Bowl ended in 2016 after ten years, it has established the brand as a major player in the Super Bowl ad league. Doritos’ star-studded teasers and its Sam Elliot-Lil Nas X Old West spot last year by Goodby Silverstein & Partners played on one of the hottest songs in popular culture at the time.
