Anheuser-Busch’s Stella Artois intends to use its stage at Super Bowl LV to spread a piece of investment advice that comes from the heart. It’s inspiring people to invest in their fortune of heartbeats, the 2.5 billion that they are giving by being alive – building a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving. The new campaign, Invest Your Heartbeats In The Life Artois, continues the brand’s mission to encourage people to savour time with those who matter most.
To get everyone in on the value of investing in each other, Stella Artois collaborated with Lenny Kravitz for the Super Bowl commercial, Heartbeat Billionaire, which will air during Super Bowl LV on Sunday, February 7. Kravitz delivers his message in a spoken word poem. As his song, It Ain’t Over Til It’s Over, begins Kravitz becomes an animated interpretation of The Life Artois.
“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” said Lara Krug, VP of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”
“This life is short, and while we’re all given the opportunity to live through 2.5 billion heartbeats, each one is special and should be treated as such,” Kravitz stated. “It’s a very powerful message and it comes at a very special moment for everyone to pause and marvel at life’s true riches – our time with each other.”
As part of Anheuser-Busch’s commitment to build a more sustainable future, the film has earned the Gold Green Seal by the Environmental Media Association and follows the guidelines for sustainable production of TV, movies and events.
To round out the campaign, Stella Artois will spread “low-risk, high return” investment advice across the country in OOH, sharing insider trade secrets such as:
- How do you invest in shares in The Life Artois? By sharing a meal over a Stella Artois with someone you love.
- What’s the best way to invest in networking in The Life Artois? By opening your windows to your neighbors in order to connect with each other from afar.
- What’s the smartest way to invest in late hours in The Life Artois? By enjoying an evening of cheersing together with Stella Artois and friends.
The investment advice has also been threading through the brand’s Twitter page and now includes opportunities to join the conversation. Tag a friend you want to invest in, and @StellaArtois may send you a complimentary round of beer to enjoy together.
Invest Your Heartbeats In The Life Artois will run until the end of March on TV, online, in social and OOH and will culminate with an announcement that will keep people investing in each other through winter with special incentives and unforgettable experiences.
Credits:
Agency: Mother London
Client: Stella Artois
Animation: Eddy & Blink
Director & Artistic Director: Quentin Baillieux
Executive Producers: Jean François Bourrel & Bart Yates
Producer: Stella Ramsden
Production Assistant: François de Rosanbo
Edit Assistant: Hugo Hartmann Perrenot
Video Archive Researcher: Dario Attanasio
Animation: Brunch Studio
Head of Production: Fabien Cellier
Line Producer: Bleuenn Mallat
Production Coordinator: Amandine Lefèvre
CG Supervisor: Rémi Julien
Post Production: Nightshift
Post producer: Florent Quint
Animation Colour Grading: Maxime Mourey
Live Action Production: Mark Seliger Studio
Director & Photographer: Mark Seliger
Executive Producer: Ruth Levy
Producer: Coco Knudson
Dake Gonzalez for shakeproductions.com
Editorial: Cosmo Street Editorial
Editor: Barney Miller
Assistant Editor: George Irizarry
Producer: Malia Rose
Executive Producer: Maura Woodward
Post Supervisor: Rachel Crowe
Recording Engineer: Craig Ross
Cinematographer: Zak Mulligan
Post Production: Coffee and TV
Colourist: George Neave
Producer: Johnny Fairburn
Sound: Wave Studios
Sound Engineer: Dugal Macdiarmid
Audio Producer: Beth Tomblin
