Mtn Dew’s bizarre Puppy Monkey Baby is fading into the distance after its 2016 appearance at the Super Bowl. But the PepsiCo brand is not done with absurdity and it looks as though TBWA\Chiat\Day New York will deliver it this year.
The partners have launched a teaser featuring a melon puppy and the promise that “life changing flour is coming to the Super Bowl”.
That flavour is Mtn Dew Major Melon, the brands first new permanent flavour in more than a decade.
Last year, Mountain Dew and TBWA\Chiat\Day New York featured its zero-sugar variant in a parody of The Shining, which starred Bryan Cranston and Tracee Ellis Ross. Previous Super Bowl spots were created by BBDO New York, which was Mtn Dew’s agency (for 46 years) until July 2019.
PepsiCo is also running ads for Doritos and Cheetos at Super Bowl LV but not Pepsi. Pepsi is still sponsoring the half-time show, which will be headlined by The Weeknd.
Here is a little Mtn Dew Super Bowl history:
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