Well played, McCann New York. In the noisy Super Bowl ad game, gaining attention isn’t easy. But when you announce that only half your Cardi B commercial for NYX cosmetics is allowed to run on broadcast because the rest is considered to risqué to run, you have an attention-trigger par excellence.
The commercial, Lips Only, promotes NYX’s Duck Plump lip gloss that makes lips appear fuller and plumper. Cardi B makes sure that the first 30 seconds walk the sexy tightrope for viewers. The next 30-seconds are hilarious. Men have read the “u” in duck and have been using the product to make their – u, ego – bigger.
The shorter version will air on TelevisaUnivision and in regional markets during the games’ third quarter. The full version is possibly going to be the most searched Super Bowl ad this year.
This is Cardi B’s third Super Bowl adventure. She starred in Pepsi’s 2019 commercial and McDonald’s ad last year.
