It turns out that Uber Eats’ Super Bowl teaser was outshone. It may have caused a flutter, making people think that David and Victoria Beckham would star but an oops has got people talking. The full commercial, joking around with the idea of forgetfulness (so you don’t forget what Uber Eats can deliver), featured a man eating peanut butter from a spoon – forgetting that he has a peanut allergy. While he didn’t go into anaphylactic shock, he did come out in a mass of hives – and outraged not-for-profit advocacy group, Food Allergy Research & Education. Uber Eats and Special US agreed to remove the scene for the CBS Super Bowl telecast.
So the celebrity-enriched spot now features Jennifer Aniston forgetting David Schwimmer, David and Victoria Beckham forgetting the Spice Girls, Usher forgetting his half-time show performance and Jelly Roll wondering why his face has writing all over it.
The original commercial is still on YouTube:
(Note the teeny-tiny disclaimer.)
Here is the ad that ran:
