The Oreo twist (cream on the left or cream on the right) has played a key role in history’s great decisions since the dawn on time according to The Martin Agency. It makes for an eye-catching Super Bowl commercial, directed by Emmy award winner, Dave Laden, produced by Hungey Man and PXP.
(Yes, the Kardashians have a segment, as hinted by the teaser.)
Twist On It is Oreo’s second Super Bowl appearance, eleven years after the viral Dunk in the Dark tweet during the game in 2013. It will air during the second quarter.
This is the extended version:
Etsy’s Super Bowl debut also goes back in time (but only to the 1880s) to promote its new Gift Mode option. The story remembers when France gifted America the Statue of Liberty to symbolise the alliance between the nations during the American Revolution. America’s leaders have to find an equal gift:
Paramount+ continues to combine live action and animated characters in the suspense epic series, Paramount Mountain. This year Sir Patrick Stewart, Drew Barrymore, Miami Dolphins QB Tua Tagovailoa, Jeff Probst, Peppa Pig, Master Chief and Arnold from Hey Arnold! Feature in the 60-second spot by Droga5.
Paramount Global is also bringimg its free streaming service Pluto TV to the Super Bowl for the first time In the spot by Haymaker, Pluto is growing couch potatoes to entice people try the service.
Michelob Ultra is hoping that Lionel Messi will be a drawcard in a 60-second Super Bowl spot by Wieden + Kennedy New York that doesn’t rely on creative difference to stand out.
Messi joins Emmy award-winning actor, Jason Sudeikis, and NFL Hall of Fame quarterback Dan Marino, in an impromptu soccer game on the beach. The idea is that embracing active living in social occasions – especially when it’s shared over a beer – brings joy and spontaneity
The fun-filled spot follows the sports and entertainment legends enjoying an impromptu game of pick-up soccer on the beach, celebrating the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer.
The brand’s Superior Beach spot will be the first alcoholic beverage advertiser in the game and Michelob ULTRA’s ninth consecutive Super Bowl appearance.
