A triumph for Sweetshop & Green at the 2023 MADC Creative Showcase. The company’s upcoming documentary film, The Endangered Generation?, won Best in Show, Non-Charity as well as a Gold in Brand Experience & Technology.
The campaign for Monash University, which featured the first babies born on the 1/1/2020, included a television commercial, large format outdoor and interactive exhibitions, that highlighted the critical issues impacting future generations. The campaign film by Sweetshop & Green was directed by Celeste Geer and narrated by Oscar Award-winning Actress Laura Dern, and shot over 2 years. Through interviews with experts, activists, and young people from around the world, The Endangered Generation? examines the urgent need to take action to protect our planet.
Jake Barrow, group executive creative director at VMLY&R, commented, “It’s very satisfying winning the top gong at your local award show, with a local client and local production partners, on a project that is out there trying to change the world. It goes to show the strength of the Melbourne industry.”
Producer and managing director of Sweetshop & Green, Gal Greenspan, stated, “We are proud to have partnered with Monash to bring this important and impactful project to life.”
See The Endangered Generation? at Q&A screenings around Australia from June 4
Credits:
Monash University
Chief Marketing Officer: Fabian Marrone
Director, Demand Generation & Audience Marketing: Caroline Knowles
Senior Manager –Demand Generation: Jane Mahuru
VMLY&R
Group Executive Creative Director: Jake Barrow
Copywriter: Locki Choi
Art Director: Lauren Regaling
Group Account Director: Bindy Bassingthwaighte
Account Director: Charissa Martin
Lead Producer: Mel Herbert
Sweetshop & Green
Directed By: Celeste Geer
Narrated By: Laura Dern
Produced By: Daniel Joyce, Gal Greenspan
Executive Producers: Sharlene George, Leila Conners, Nathan Gray, Odilla O’boyle, Roi Kurland, Darius Family
Associate Producer: Edward Pontifex
Supervising Producer: Antje Kulpe
Line Producer: Erinn Stevenson
Cinematographers: Aaron Smith, Julian Manrique, Bella Panggabean, Michael Latham, Chris Mauger, Susie Salavati, Simon Godsiff
Editors: Samuel Galloway, Steven Robinson, Bernadette Murray
Colourist: Deidre Mcclelland CSI
Sound Designer & Mixer: Lachlan Harris
Sound Recordist: Hassan Lahrech
Composer: Thomas E. Rouch
Story Consultants: Fred Leone, Natasha Pincus, Ron Goldman
Narration Writer: Celeste Geer, Chloe Hooper
