Subaru has a message for Australia – every moment is a chance to do. Sweetshop director, Campbell Hooper, has captured that message in a moment shared by a boy and his dad.

“This represents the beginnings of a new brand journey for Subaru and further cements its commitment to the Subaru ‘do’ customer promise. To truly connect with Australian families, we need to bring to life the emotional benefits of what the Subaru brand offers. Our launch piece features a powerful story of father and son. It’s a relatable story with all of us so busy it’s easy to overlook the small things that make life special with dad realising just what he’s missing out on,” explained Pete Buckley, creative partner at Disciple, the agency behind the ad.

Campbell added, “This script very much touches and delivers upon both enhancing our material lives, as well as resonating with our emotional lives. It asks us to slow down and to see the world from the point of view of another. I love the pivotal moment where our father sees his child’s enchantment with the train. He sees with his son’s eyes. It’s an emotional transition where he moves from a fixed rigid position to an attitude of openness and possibility.”

The campaign is running in broadcast media, as well as in social media – Facebook and Instagram – using the hashtag, #OneLittleMoment

 Credits:

Agency:  Disciple

Creative Partners: Pete Buckley, Tim Brown

Creative Team: Pete Buckley, Tim Brown, Scott Huebscher

Head of Client Service: Libby Weston-Webb

Account Executive: Lydia Caldwell

Planning Director:  Kathy O’Connor

TV Producer:  Wendy Gillies

Production Company: Sweetshop

Director: Campbell Hooper

Executive Producer: Loren Bradley

Managing Director & Executive Producer: Edward Pontifex

DOP: Andrew Stroud

Edit & Post: The Editors

Editor: Tim Mauger

Client: Subaru

Managing Director: Colin Christie

GM, Marketing: Amanda Leaney

Brand Communications Manager: Lisa Packwood

Consumer Planning and Insights Manager: Jonathon Quirk