Sydney Sweeney knows that sex sells…and apparently, that controversy sells even faster. After gaining vast amounts of media attention for American Eagle (good and bad), Sweeney has bared (nearly) all in an Instagram campaign for sports prediction and trading platform, Novig, ironically called Just Sport. Sweeney has also become an equity partner in the brand.
Reactions from a range of sports people have been …let’s just say, unfavourable. Retired our-time Olympic gold medallist, swimmer Ariarne Titmus OAM, called the campaign “an absolute joke” and then launched an impassioned attack in the comments.
Olympic water polo player, Tilly Kearns, wasn’t shy about airing her view – “I absolutely fucking hate Sydney Sweeney’s new sports ad.”
…joining gymnast, Gracie Kramer; and Olympic 100-metre semi-finalist, Bree Masters, in posting their own ideas of what sports advertising should look like.
Clearly, women is sport need less Sydney Sweeney and more Dove, and there’s a looong way to go.
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