Melbourne creative agency, Taboo, has enticed Frannie Rhodes to move to Australia to take up the role of managing partner, talent, and operations. In her new role, Rhodes will lead Taboo’s talent acquisition and development initiatives, drive creative operational excellence, and spearhead overall agency growth. She will reunite with former colleague, James Mackinnon, Taboos partner and fellow Strawberryfrog alumni.
Rhodes will bring 25 years of experience in pivotal roles in the creative and design renaissance of agencies such as MullenLowe US and TBWA\CHIAT\DAY New York. Starting at Goodby Silverstein & Partners, Rhodes’ career has spanned major US markets, San Francisco, New York, and Los Angeles and she has built a reputation as an industry leader dedicated to fostering creative cultures. Her passion lies in nurturing creativity across diverse forms – from design and art to fashion, photography, film, advertising, and culture.
Rhodes commented, “When the opportunity arose to be part of Taboo’s growth, I thought, why the hell not? I am thrilled to immerse myself in Melbourne’s vibrant creative community. Most importantly, Taboo embodies the exact environment I’ve been seeking—an edgy, creative vibe that celebrates people, creativity, design, and innovation. I am eager to contribute to Taboo’s 23-year success story by continuing to open up pathways for unexpected, culture-led creativity, fostering talent, and building a team of unbound thinkers.”
James Mackinnon, Taboo managing director, added, “Having known Frannie for over 14 years – and seen the impact she can have on an agency, I could not be more excited to have her join us as a managing partner. Her passion for people and her ability to create a space where great work can happen is evident in her track record. Having Frannie’s energy here in Australia is a win for Taboo and the local creative industry. Our next chapter is certainly going to be a fun one.”
Rhodes joins Taboo’s leadership team of Andrew and James Mackinnon, Kate Prowse, and Jonathan Issacs, former Clemenger Group CFO who recently joined the agency as chairman.
