Who's doing what in the world of commercial creativity.
Plant-based milks are booming. How to make MILKLAB stand out? Well, its products were developed in collaboration with baristas. Coffee culture is cool. So 72andSunny has created a new design system and new brand platform …
There’s a new brainworm jingle in Australia, with thanks (or perhaps, apologies) to Devo. MyDeal It!, channels Devo’s Whip It, and the jingle comes with a jiggle as a dance move to cement it in …
A dad teaches himself via Google all the things he needs to support his daughter’s football passion, beginning with “where to buy an AFL football?” all the way to “what’s a blinder”. It’s not a …
The media – advertising, lifestyle and news – would have you believe that EVERYONE is exercising madly; EVERYONE is achieving amazing feats of fitness; EVERYONE is committed to their fitness regime. The truth is more likely …
72andSunny, Crowd DNA and Lion will be co-hosting an event exploring how women are portrayed in culture and how brands can engage with modern Australian women through gender literacy. New Narratives: Engaging with Modern Women is …
Ice cream that’s not for children. Huge kudos to 72andSunny New York and Halo Top for finding a proposition for an ice cream brand that actually stands out. And even more so for the campaign itself, …
72andSunny and Australian investment, hotelier and property group, Visionary Investment Group (VIG), have entered into a strategic partnership to facilitate VIG’s continued expansion in and beyond Australia. VIG's activities include end-to-end funds management and investment, property …
“72andSunny was a reaction to politics; silos; creatives, brand and strategy not talking; and clients and agencies only meeting up once every six weeks to hope that what was going to be presented was awesome. …
The ad above was Samsung's April Fool's joke this year. It was about to launch a very serious global review. That review is now over. BBH and W+K have been added to its roster. Publicis has held …
...In its teen audience. 72andSunny is helping The American Legacy Foundation eradicate “aspirational” images of people smoking. 72and Sunny’s anti-smoking campaign for Truth (an offshoot of US anti-tobacco foundation, The American Legacy Foundation) was launched during the …