Well, well. adam&eveDDB may lose a little sleep over losing John Lewis (which includes Waitrose); John Lewis is a fame-maker account. But it has made up for the loss (the agency declined to re-pitch) by …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
adam&eveDDB John Lewis
adam&eveDDB: John Lewis’ new promise gives hearts a mighty hug
September 13, 2022
John Lewis has a new brand promise but the same irresistible, emotional pull in its commercials by longstanding agency, adam&eveDDB, using the power of children to make adults cry. For all life’s moments will underpin everything …
No prizes for guessing whose market share John Lewis hopes to gnaw at, nor the customers in its target market. adam&eveDDB has produced a trendy, fast-paced music video style advert all about everyday home life …