Who's doing what in the world of commercial creativity.
Everything is right with adam&eveDDB’s National Lottery Christmas ad. Firstly, mimicking the traditional Christmas romcom. (Of course, we all watch Love Actually year after year. It’s exactly what the world needs as its end of …
Lottery ads are invariably all about the viewer's dream of winning a lot of money, whether that’s to spend on oneself or share with loved ones. AMV DDBs new campaign for Camelot’s National Lottery is …
Most lottery campaigns sell the dream. In its campaign for Camelot’s National Lottery, adam&eveDDB is selling the possibility, with its real life, real people story and tagline, Someone has to win. Why not you? The film's …
Lottery ads tend to focus all of their emotive power on the win. In September, adam&eveDDB rewrote that unwritten rule. It launched a platform, Amazing Starts Here, for The National Lottery operator, Camelot, whose emotive power …
Winning the lottery is one of life's great joys. And there are plenty of ads that are built just on that emotion. One powerful exception has always been The Spanish Lottery. Leo Burnett has been …