Who's doing what in the world of commercial creativity.
If there are two phenomena that stand out in the creative industry’s whirlwind of change in the last few years, they would be AI and gaming - AI, the tool …
What if strategy wasn’t a barrier to creativity but its biggest champion? Are strategy and creativity really at odds? Or are they partners in building work that truly resonates. Strategy Isn’t …
ADFEST continues to gather speaker sessions filled with unexpected thinking to help attendees discover new ways to promote success for their business. These new sessions include untraditional thinking about disagreements …
It’s clear from the workshop title, How to Master Duration. 6 Seconds to 600 Seconds, that Vishal Sagar, director, from Black White Grey, Gurgaon, knows how to attract an audience. He …
The right music choices increase advertising effectiveness by 20-25%. Yet creatives and marketeers often leave music decisions to chance. That’s an opportunity wasted. Having worked with over 75% of global …
Knowledge that inspires, encourages and advances understanding. This is the hallmark of ADFEST’s speaker sessions. The first sessions to be announced during COLLiDE at ADFEST 2025 include a probing exploration …
