Aldi’s year-long quirky humour reaches a hilarious crescendo in its Christmas campaign by BMF. When told by grandma that Christmas is “keeping it small” the millennials of the family decide to go a little extra …
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Aldi Christmas ad
BMF & Aldi Aus: A prawn, a hilarious OTT tussle and a generous Christmas
November 14, 2022
Aldi Australia’s You Can’t Overcook Christmas gets even wilder this year (in true Aldi Aus fashion), when two women spar to donate the last prawn to each other. Overcooked Generosity is the second installation of …
BMF: Aldi’s magical ham heralds Christmas generosity
November 1, 2019
No one should be lonely at Christmas and Aldi’s heroine is making sure she is surrounded by people – with a magical Aldi Christmas ham that just keeps growing no matter how many times it …
BMF: Aldi celebrates Doug’s uniquely Aussie tradition
November 13, 2017
Every country has its own Christmas tradition. Australia has two. The first is that you welcome blow-ins and drop-ins, tag-alongs and plus-ones. The second is backyard cricket. And for some, that’s a competition. So BMF is telling …
Aldi goes wild for Christmas in Germany
November 13, 2016
Who would have thought that the most bizarre Christmas ad of the year would come from Aldi and be directed by Andreas Nilsson (although his Epic Split was nothing ordinary)? But it is and it has. It’s …