Who's doing what in the world of commercial creativity.
War on Cancer is a free-to-play mobile game by Saatchi & Saatchi Interactive Solutions Poland. It’s also a fundraising initiative on behalf of Polish charity, Alivia Oncological Foundation. Here’s how that works. As the player progresses …
This is cancer: This is a cancer sufferer: This is her ammunition: Saatchi & Saatchi /Interactive Solutions Poland and oncological foundation agency, Alivia, have created a new and positive way of looking at cancer. The ad, shot in video game …